The Service Visionary
Professional Restaurant Consulting - 35 years of Experience - $50.00 per Hour
Who is The Service Visionary?
Hello, my name is Jeff Ward and my top skill set and passion in life is helping restaurateurs realize their potential in the restaurant business. I have over three decades of experience building my own restaurant brand, and I love to give the keys to fellow restaurant professionals to help them unlock the complex puzzle that is the hospitality industry. I take the responsibility very seriously that you would entrust me with the task of helping your business become a high performance well oiled machine. Please give me the opportunity to show you what doors I can unlock for your restaurant. I promise you will not regret the journey we can go on together to explore the possibilities of maximizing your restaurant’s potential!
Qualifications
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35 years of hospitality/restaurant experience including waiter, trainer, bartender, and owner/operator.
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I began in fast food, transitioning to fast casual, working in hotels along with banquet serving. Eventually culminating in over 10 years in formal steakhouse experience including being a corporate trainer for Paragon Restaurant Group, a Dinner Captain at Mastro’s Steakhouse along with time at Smith & Wollensky’s and Delmonico’s on the Las Vegas Strip. These years allow me to understand your staff and show that I am more than capable to mentor and coach them.
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I started with a small dive bar in 2001. My first restaurant in 2006 was a boutique six table latin bistro in central Phoenix. I was able to scale the original to over 35 tables adding rooms and patios. Taking the success of the first, I was able to expand the concept to 4 more restaurant iterations ranging from fast casual, a bar & grill cantina, a gourmet taqueria, and a seafood restaurant. We also purchased a food truck that did wood fired pizzas. In 2019, we moved our original bistro to a hotel with over 200 seats with great success. All of these experiences mean that I am more than capable of helping you grow whatever your concept is.
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My original restaurant received numerous accolades and rewards over its 18 year run, including a top rating from Zagat survey. Fuego Bistro received over 7000 five star reviews over multiple review sites complimenting food, service and atmosphere. My back of the house staff had been with me for over 18 years. My front of the house staff was a core group of employees that had been with me for over 15 years. These reviews and accolades show that I understand what the customer wants while the years my staff was with me shows that I understand what the staff needs also.

The Process
The process is a multi-fold approach to accomplishing improvements on multiple fronts. The goal is to make small improvements over many factors of your business to make your restaurant more efficient, profitable, and inevitably more enjoyable to operate.
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The first process is to always start with one of the most important and least expensive things to fine tune, and that is the service. Having an outside source like myself is extremely effective. A neutral third party having one on one conversations with your management and employees is key. With no bias, it is easier to honestly assess your staff. Our goal is to point out their strengths so we can highlight and play on these. We will also address the weaknesses in order to motivate the staff so that improvements can be made for the future. The key to this part is to get your team all on the exact same page, play to everyone’s strengths, and truly work as a team. I accomplish this through one on one zoom calls with your key employees and managers or even your entire staff. This is extremely effective as one of my strongest set skills is motivating employees through coaching and mentoring them and making them feel like their input is vital to the operation.
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Next, it is important to analyze your data and processes to find more efficiency in your business. We start by examining your daily expenditures and identify ways to cut or eliminate costs. We scrutinize your labor to see if the expenses meet productivity. We evaluate your menu and food cost to check for high food cost items that can be transformed into lower food cost options. We audit all of your vendors from credit card processing, to linens, to POS systems. We do this to make sure you’re getting the best deal and service. Checking all the little things is truly effective in benefiting the bottom line. Through all of these channels, small strides can be made on many fronts to raise the level of your business.
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We know the 3 pillars of restaurant success deal with the food, service and atmosphere. When we evaluate your business, it is paramount we examine everything with a critical lens. We scrutinize the atmosphere examining the look of your restaurant from artwork to tables and chairs to even the music selection. We examine your service efficiency throughout the service progression from the greeting at the host stand to interacting with the waiter to a satisfying conclusion. It is important to create an experience not just a meal. Of course, nothing is more important than the food. We will examine your menu and bar program, looking at plate presentation, tableware, glassware, and unique drink selections. Having this critical eye is key to acknowledging there may be a better way to execute your business and become more successful.
Book a Consultation
Nervous because of affordability? I have been a restaurateur for over 20 years and understand that small businesses run very tight.
I’m not here to take the rest of your profits, I’m here to improve them.